Benefit Communication and Technology Institute

First impressions are important, and your website is often your first touchpoint with employees/plan participants. How do you design and curate your online presence to inform, engage and interact with these and other stakeholders? This session will delve into the details of building your online presence, including:

• Internal policies and practices
• Navigation, self-service and ease of use
• Participant tools and the user experience.

This session will focus on your health benefit programs and messaging so you can better support your plan participants. Topics include:

• Promoting consumerism and health literacy
• Understanding health benefits and EAP resources
• Getting back to preventative care
• Tools to address various life events.

Prescription drugs are a key driver of benefits plan costs, so it’s important that plan participants know what’s covered, what’s not and why. Learn how to simplify and clarify key drug plan management concepts for your plan participants to help manage and mitigate plan costs.

As a plan sponsor, you want to provide an engaging and accessible online experience for your plan participants. But with cyber-attacks on the rise, you also need to ensure you’re vigilantly safeguarding important information. This session will cover cybersecurity best practices for benefits plans and how to communicate related policies and protocols to your employees/plan participants, including:

• Data management and protection
• Accessibility and usability versus safety
• Training and education for key stakeholders.

How we communicate has drastically changed over the years – due, in large part, to technological advancements. The rapid pace of change means those charged with communicating benefits need to rethink how they listen to stakeholders, gather data, and plan and execute their communication strategies. This session will focus on:

• Developments and trends post-COVID
• The role of technology in driving change
• How to stay ahead of the curve.

In this session, attendees will pick three topics of interest from a list provided and participate in roundtable discussions (20 minutes per topic). Great networking opportunity!