Communicating Employee Benefits
Topics Covered
- Strategically planning communications
- Identify learning styles and diversity needs
- Effective communication methods
- Biggest blunders in employee benefits communication planning
- Technology, vendor partnerships, outsourcing
- Year-round communications
- Developing goals
- Creative communications
- Measuring outcomes
- Workplace trends and predictions
- Case studies
Course Outline
Day 1
- Strategically Planning Communications
- Engagement
- Retention/Recruitment
- Cost Savings
- Compliance
- Productivity
- Support Brand
- DEI
- Continuous Feedback
- Identify Learning Styles and Diversity Needs
- Learning Styles
- Diversity Needs
- Generations
- What works and doesn't work?
- How to work through these various styles and needs
- Effective Communication Methods
- How we communicate—methods of communication—written, oral, email, paper mail, other
- Group Activity—Channels of communication
- When we communicate frequently
- What we communicate—open enrollment, benefit changes (new and old)
- Group Activity—Create a communication plan
- Biggest Blunders in Employee Benefits Communications Planning
- What trips us up
- How to stop tripping
- Technology, Vendor Partnerships, Outsourcing
- What is available
- What have you used and how did it work?
- Outsourcing
- Budgeting
- AI in communication
Day 2
- Year-Round Communications
- Why is it needed?
- Are there benefits? Is there a downside?
- Individual Activity—Creative Brainstorming
- Develop Communication Goals
- Comprehension
- Outcomes
- Engagement
- Measurable Outcomes
- S.M.A.R.T goals
- The feedback loop
- What to do with your feedback exercise
- Engagement
- Group Activity—Survey Building
- Workplace Trends and Predictions
- What does the future look like?
- Case Study
The capstone for this course is working with a team to evaluate the issues around an unsuccessful rollout of a hypothetical company’s new health plan. As a team, you are asked to outline a new communication solution, develop key messages, establish a timeline and decide on communication mediums.
Course Applies To
May 1 - 2, 2026
Hilton Scottsdale Resort & Villas,
Scottsdale, AZ
Pricing
Through March 16, 2026
US$1,495.00
Member
US$1,715.00
Nonmember
After March 16, 2026
US$1,795.00
Member
US$2,015.00
Nonmember
October 2 - 3, 2026
Caribe Royale Orlando,
Orlando, FL
Pricing
Through August 17, 2026
US$1,495.00
Member
US$1,715.00
Nonmember
After August 17, 2026
US$1,795.00
Member
US$2,015.00
Nonmember
Continuing Education
Educational sessions at this program can qualify for CEBS Compliance credit. Visit www.cebs.org/compliance for more information.
Agenda
Friday, May 1 - Saturday, May 2, 2026
Hilton Scottsdale Resort & Villas, Scottsdale, AZ
8:00 AM - 5:00 PM
8:00 AM - 3:00 PM
Friday, October 2 - Saturday, October 3, 2026
Caribe Royale Orlando, Orlando, FL
8:00 AM - 5:00 PM
8:00 AM - 3:00 PM